Why Wiggli paces your outreach
Wiggli limits how many outreach messages go out per day from a single account. These limits protect your sender reputation, your domain, and your account access, so campaigns stay deliverable and recoverable.
PUBLIC · Concept Explainer
If you’ve ever wondered why Wiggli doesn’t just let you send 500 cold emails on day one, this article is the answer. It also explains how to safely scale up once your accounts are mature.
Why it matters
Section titled “Why it matters”“How many emails can I send per day?” is the wrong question. The right one is “how many will actually reach the inbox?”
Email and social providers penalize accounts that send too much too fast. New domains get throttled. Established ones get flagged. Social accounts get suspended. Sending 250 emails feels productive, but if 200 land in spam, you’ve wasted credits and damaged your reputation for next month.
Wiggli treats deliverability as part of the product, and its limits are already more generous than most competing tools. The difference is transparency: the numbers are built into the product instead of hidden.
How it works
Section titled “How it works”Email limits ramp as the account ages. A new sender starts at 50/day, then 75 by week one, 100 by week two, 150 by week three, up to the provider cap by day 29. Gmail caps at 150/day, Outlook at 250/day. Limits are per connected sender account.
LinkedIn limits follow your LinkedIn product. Wiggli recognizes whether the connected account is Classic, Sales Navigator, or Recruiter and applies the matching caps: 75, 100, or 125 messages/day and 30, 50, or 100 InMails/day respectively. Connection requests stay at 35/day (180 per rolling 7 days) on every product, because invite restrictions are the hardest to recover from. New accounts ramp lower for 14 days.
WhatsApp caps at 100 messages/day and 20 new chats/day, with 20-60 seconds between sends. New accounts also ramp for 14 days.
If a provider blocks or throttles a send, Wiggli doesn’t drop the recipient. The campaign preserves state and retries when sending can resume safely. You don’t lose candidates to a rate limit.
For larger volumes, the smart pattern is multiple healthy senders. Three accounts at 80/day each is healthier than one pushing 250.
Common misconceptions
Section titled “Common misconceptions”Wiggli isn’t stricter than other tools. Its limits are more generous than most. It’s just transparent about them.
Provider caps are ceilings, not targets. Send to the cap only from established accounts with low bounce rates and no throttle errors.
Hitting a limit doesn’t kill a campaign. It paces it. Candidates stay in sequence and continue when the limit resets.
Volume isn’t the lever. A 30% reply rate on 50 well-targeted sends beats 2% on 500.
Related articles
Section titled “Related articles”Still stuck?
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